Since the beginning of this year, the performance of the EDiS website is developing very well: In comparison to the second half of 2021, more than twice as many visitors have browsed the EDiS website since January 2022. In total, 697 users visited the EDiS website, looking at on average 3.2 pages per session.
The average session duration has increased from 1:36 minutes to 2:50, which means that the users spend more time reading the content on the different pages. Additionally, the bounce rate has decreased to 45.02%, which shows that users are well targeted because they do not leave the page immediately but interact with the content and the page itself.
The Organic search results also improved a lot since the beginning of the year: not only the number of clicks generated by the organic search results are improving, but also the keyword rankings for terms like “European distributor”, “industrial supplies” or “industrial product distributor”.
The positive development of the keyword ranking means that organic search results for the EDiS pages are moving from the 5th and 4th page of the Google results to the 1st and 2nd page. This results in a higher number of impressions since more people see those results as well as a higher number of website visits.
To keep up the good results and improve them even further, continuous search engine optimization work is recommended while regularly reviewing the results.